Privacy Policy

Last updated April 21, 2026

This Privacy Policy describes how Trend Friend (“we,” “us,” or “our”), operated by Lane Dotson, collects, uses, discloses, and protects your personal information when you visit friendofthetrend.com (the “Site”), purchase our products, use our services, or interact with us in any way. This policy applies to all visitors, registered users, customers, and affiliates.

By accessing or using the Site, you agree to the collection and use of information as described in this policy. If you do not agree with any part of this policy, please discontinue use of the Site immediately.

1. Information We Collect

1.1 Information You Provide Directly

We collect personal information that you voluntarily provide when you:

Create an account: Name, email address, username, and password.
Make a purchase or subscribe: Billing name, billing address, email address, and payment information (processed securely by our third-party payment processor. We do not store full credit card numbers on our servers).
Join our affiliate program: Name, email address, payment information for commission payouts (processed via Stripe Connect or similar), website URL, and promotional channel details.
Subscribe to our newsletter: Email address and, if provided, name.
Contact us: Name, email address, and any information included in your message.
Leave a comment: Name, email address, website URL (optional), comment content, IP address, and browser user agent string.

1.2 Information Collected Automatically

When you visit the Site, we and our third-party service providers automatically collect certain information, including:

Device and browser information: IP address, browser type and version, operating system, device type, screen resolution, and language preferences.
Usage data: Pages visited, time spent on pages, referring URL, click behavior, scroll depth, and navigation paths.
Location data: Approximate geographic location derived from your IP address.
Cookies and similar technologies: See Section 4 (Cookies and Tracking Technologies) below for details.

1.3 Information From Third Parties

We may receive information about you from third-party sources, including:

Payment processors (e.g., Stripe) confirming transaction status and billing details.
Analytics providers (e.g., Google Analytics) providing aggregated and individual usage data.
Advertising platforms (e.g., Meta/Facebook) providing ad performance and conversion data.
Affiliate tracking systems providing referral source data.

2. How We Use Your Information

We use the information we collect for the following purposes:

To provide and maintain our services: Processing orders, managing subscriptions, delivering TradingView indicator access, and maintaining your account.
To process payments: Facilitating transactions through our payment processor, managing subscription renewals, and handling refunds.
To communicate with you: Sending order confirmations, subscription updates, indicator access instructions, customer support responses, and (with your consent) marketing communications such as newsletters.
To operate our affiliate program: Tracking referrals, calculating commissions, processing affiliate payouts, and providing affiliate dashboards.
To improve our Site and services: Analyzing usage patterns, diagnosing technical issues, testing new features, and optimizing content and user experience.
To run advertising and measure its effectiveness: Using conversion tracking tools (such as Meta Pixel) to understand how users interact with our advertisements and to optimize ad spend.
To ensure security and prevent fraud: Detecting unauthorized access, preventing fraudulent transactions, and enforcing our Terms and Conditions.
To comply with legal obligations: Responding to lawful requests, enforcing agreements, and meeting tax and financial reporting requirements.

3. Legal Bases for Processing (GDPR)

If you are located in the European Economic Area (EEA), United Kingdom (UK), or another jurisdiction that requires a legal basis for processing personal data, we rely on the following:

Performance of a contract: Processing necessary to fulfill your purchase, subscription, or affiliate agreement.
Legitimate interests: Analytics, fraud prevention, Site improvement, and direct marketing to existing customers, where these interests are not overridden by your rights.
Consent: Where you have opted in to receive marketing communications, cookies for advertising/analytics purposes, or other processing requiring consent.
Legal obligation: Where processing is required to comply with applicable laws.

You may withdraw consent at any time without affecting the lawfulness of processing performed before withdrawal.

4. Cookies and Tracking Technologies

4.1 What Are Cookies

Cookies are small text files stored on your device when you visit a website. We use cookies and similar technologies (pixels, web beacons, local storage) for the purposes described below.

4.2 Types of Cookies We Use

Strictly Necessary Cookies These are required for the Site to function and cannot be disabled. They include:

WordPress session and login cookies (authentication, CSRF protection).
WooCommerce cart and session cookies (maintaining your shopping cart and checkout state).
Cookie consent preference cookies.

Analytics Cookies These help us understand how visitors interact with the Site:

Google Analytics (GA4): Collects anonymized usage data including pages viewed, session duration, bounce rate, traffic sources, and user demographics. Google Analytics may set cookies such as _ga, _ga_*, and _gid. Data is processed by Google LLC. Google’s Privacy Policy.
WooCommerce Analytics: Tracks product views, cart additions, and purchase behavior for internal reporting.

Advertising and Tracking Cookies These are used to deliver relevant advertisements and measure their performance:

Meta Pixel (Facebook Pixel): Tracks conversions from Facebook ads, builds targeted audiences for future ads, and remarketing to people who have already taken actions on the Site. The Meta Pixel may collect data such as pages visited, products viewed, and purchase events. Data is processed by Meta Platforms, Inc. Meta’s Privacy Policy.

Affiliate Tracking Cookies

Our affiliate program sets a cookie when a visitor arrives via an affiliate referral link. This cookie tracks the referring affiliate so that commissions can be properly attributed. These cookies typically persist for 30–90 days depending on program settings.

Functional Cookies

Comment form cookies (storing your name, email, and website for convenience if you opt in).
Login persistence cookies (“Remember Me” functionality).

4.3 Third-Party Cookies

Third-party services embedded on the Site may set their own cookies. These include but are not limited to:

TradingView widgets: Embedded charts and tools may set cookies governed by TradingView’s privacy policy.
YouTube or other video embeds: Embedded videos may set cookies governed by the respective platform’s privacy policy.
Stripe: May set cookies for fraud detection and payment processing.
Gravatar (Automattic): If you use Gravatar, a hash of your email may be sent to retrieve your profile image. Automattic’s Privacy Policy.

4.4 Managing Cookies

You can control cookies through your browser settings. Most browsers allow you to block or delete cookies. However, disabling strictly necessary cookies may impair Site functionality (e.g., you may be unable to log in or complete purchases).

Where required by law, we will request your consent before setting non-essential cookies.

5. Third-Party Service Providers

We share personal information with the following categories of third-party service providers, solely for the purposes described in this policy:

Provider / Category	Data Shared	Purpose
Stripe	Name, email, billing address, payment details	Payment processing and subscription management
Google Analytics (Google LLC)	Anonymized usage data, IP address (anonymized), device info	Site analytics and performance reporting
Meta Platforms (Facebook)	Pixel event data (page views, purchases, site actions), IP address, browser data	Advertising, conversion tracking, audience building
WordPress / WooCommerce (Automattic)	Account data, order data, site interaction data	Site hosting, ecommerce functionality, spam detection (Akismet)
Email service provider	Email address, name	Newsletter delivery and transactional emails
Affiliate tracking platform	Referral data, affiliate identifiers, commission data	Affiliate program management
Gravatar (Automattic)	Email hash	Profile picture display for comments
TradingView	TradingView username (for indicator access delivery)	Product fulfillment

We may also engage additional third-party tools and services in the future for analytics, marketing, customer support, or operational purposes. Any such tools will be governed by this policy and used in accordance with applicable law.

We do not sell your personal information to third parties.

6. Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this policy, unless a longer retention period is required by law:

Account data: Retained for the duration of your account and for a reasonable period thereafter for legal and tax compliance purposes.
Order and transaction data: Retained for a minimum of 6 years to comply with tax and financial record-keeping requirements.
Affiliate data: Retained for the duration of your participation in the affiliate program and for the period required to resolve any outstanding commission payments or disputes.
Analytics data: Retained in accordance with the retention settings of the respective analytics platform (e.g., Google Analytics default retention periods).
Cookie data: Retained for the duration specified in Section 4.2 above, or until you delete them.
Marketing and newsletter data: Retained until you unsubscribe or request deletion.
Comment data: Retained indefinitely unless you request deletion.

7. Your Rights

Depending on your jurisdiction, you may have some or all of the following rights regarding your personal information:

Access: Request a copy of the personal data we hold about you.
Correction: Request correction of inaccurate or incomplete data.
Deletion: Request deletion of your personal data, subject to legal retention requirements.
Portability: Request a machine-readable copy of your data.
Restriction: Request that we limit how we use your data.
Objection: Object to processing based on legitimate interests or for direct marketing purposes.
Withdraw consent: Where processing is based on consent, withdraw it at any time.
Lodge a complaint: File a complaint with your local data protection authority.

For California Residents (CCPA/CPRA)

If you are a California resident, you have the right to:

Know what personal information we collect, use, and disclose.
Request deletion of your personal information.
Opt out of the sale or sharing of personal information. We do not sell personal information.
Not be discriminated against for exercising your privacy rights.

To exercise any of these rights, contact us at Contact@FriendOfTheTrend.com. We will respond within the timeframe required by applicable law (typically 30 days for GDPR, 45 days for CCPA).

8. Data Security

We implement reasonable technical and organizational measures to protect your personal information, including:

SSL/TLS encryption on all pages of the Site.
Secure payment processing through PCI-DSS compliant providers (Stripe).
Access controls limiting who can view personal data.
Regular software and plugin updates.

However, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security of your data.

9. International Data Transfers

If you are located outside the United States, your information may be transferred to and processed in the United States, where our servers and service providers are located. By using the Site, you consent to this transfer. Where required by law, we ensure that appropriate safeguards are in place (such as Standard Contractual Clauses) to protect your data during international transfers.

10. Children's Privacy

The Site is not directed at individuals under the age of 18. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us immediately and we will take steps to delete it.

11. Third-Party Links

The Site may contain links to third-party websites, including but not limited to TradingView, Facebook, Stripe, and other platforms. We are not responsible for the privacy practices of these external sites. We encourage you to review the privacy policies of any third-party site you visit.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we make material changes, we will update the “Last Updated” date at the top of this page. We encourage you to review this policy periodically. Your continued use of the Site after changes are posted constitutes acceptance of the updated policy.

13. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your rights, you can reach us at:

Trend Friend Email: Contact@FriendOfTheTrend.com Website: https://friendofthetrend.com/contact/